The Emerging of Global Halal Market
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I. Emerging of the Global Halal Market
The global market value for trade in Halal foods is estimated at US$547 billion a year. This large market has created interest from food producing countries worldwide. In this respect, Malaysia has the edge in being recognized internationally as a progressive Muslim country, where it has the potential of becoming a major producer of Halal food products (Malaysia 3rd Industrial Master Plan). To realize this potential, apart from the commitment and support by the Government, the food-based Halal industries are shown to be focusing their efforts in producing and exporting Halal food products.With Muslim population at a staggering figure of 1.8 billion, and amounting to a USD2.1 trillion (as at year 2008) industry, the global Halal market is definitely an important market to tap into. The Halal industry which also includes Islamic finance is currently estimated worth between USD200 billion to USD500 billion annually, with an annual growth rate forecast of 12% to 15% for the next 10 years.
Malaysia is no stranger to this industry. In fact, the Malaysian Halal certificate is one of the most sought after certification by Halal producers worldwide. Furthermore, Malaysia has also been hauled as the key player in the global Islamic finance market today. The Malaysian government has introduced a number of supporting measures, and beyond all doubt, this high level of government support has played a significant, if not major, role in establishing Malaysia as a leading centre for Shariah-compliant finance on a global scale.
This positive development has garnered the interest of major international players to participate in Malaysia’s capital market. Hence reflects the global recognition of Malaysia’s position as a centre of Islamic finance and enhances Malaysia’s opportunity to be a leading Islamic fund and wealth management hub.
The dynamics driving forces of the global Halal food market includes:
- Growth in the Muslim population, the primary market for Halal food;
- Rising incomes in primary markets for Halal food;
- Increasing demand for safe, high quality food in primary markets;
- Increasing demand for greater variety in primary markets;
- Incidents of food marketed as Halal but failing to meet Halal requirements has spurred demand for genuine Halal products.
II. Strategic Role of the DagangHalal.com
In line with the Malaysian government aspiration to promote Malaysia as the world Halal hub, DagangHalal.com has found its strategic role in making this objective comes true. As the world’s largest Halal business portal in the world, DagangHalal.com as an online trade portal was established to cater for e-marketplace for worldwide buyers to source for the Halal manufacturers, suppliers, importers, exporters and service providers. It aims to promote and provide business opportunities to Small and Medium Entrepreneurs (SMEs) to market their Halal products or services. It provides an online platform as well as other business sourcing channels for our merchants to reach out to a potential worldwide Muslim market.DagangHalal.com has received unprecedented recognition and has closely works hand in hand with Malaysian government and its agencies, corporate sectors and also NGOs. With such trusts and supports given, it has opened up doorways for other international agencies to take part and to collaborate with DagangHalal.com. Among those involved:
- Malaysian International Halal Showcase 2009 – Online Partners;
- International Halal Products Expo Brunei Darussalam – Online Partners from 2008 until 2010;
- Singapore International Halal Showcase 2009 – Online Promoter Partner;
- Ministry of Entrepreneur and Co-operative Development (MeCD) – Internet Media Panel for “Program Pengiklanan Usahawan 2009”;
- Perbadanan Pembangunan Industri Kecil dan Sederhana (SMIDEC) – Online Partners;
- Dubai Halal Expo 2008 – Online Partners;
- Indonesian International Halal Expo 2008 – Online Partners;
- China NingXia Islamic Friendly Council for Promotion of International and Culture – International Media Partner;
- The Halal Science Centre, Chulalongkorn University Thailand – Strategic Partners;
- Radio 24 BERNAMA – Media Partners;
- Malaysian Herbal Corporation – Strategic Partners;
- Cyngus Technology Sdn Bhd ( Anak Syarikat TM Malaysia ) – Promotion Partners.
III. Competitiveness of DagangHalal.com
DagangHalal.com is the number 1 Halal business portal in the world featuring Halal products and services. DagangHalal.com was conceptualized as an online Halal Trade e-marketplace platform and to become a leading provider of Business-to-Business (B2B) import and export trade leads and sourcing information to the businesses around the world, with emphasis on the Halal market.
DagangHalal.com is a niche Halal e-marketplace with an exception. What once began as addressing the needs of Malaysian based SMIs and SMEs in the Halal industry is now targeting on global Halal industry buyers and importers. Indeed, 60% of the world‘s Muslim population resides in Asia and Malaysia rests in the heart of South East Asia. This makes DagangHalal.com the perfect e-marketplace platform to draw the world’s Halal industry buyers and importers on one common ground. And this is why DagangHalal.com is strategically position in facilitating the sourcing and selling of global quality Halal products.
(1) DagangHalal.com is the World No.1 Halal Business Portal
DagangHalal.com is ranked No.1 “Halal Business Portal” on the Google search engine. Besides, many other phrases related to “Halal” ranked top in major search engines.
| Other Search Phrases | Google Ranking | |
| Halal Beverages Company | No.1 | |
| Halal Exporters | No.1 | |
| Halal Herbal Company | No.1 | |
| Asia Halal Suppliers | No.1 | |
| Halal e-Market Place | No.1 | |
| Halal Apparel | No.1 | |
| Halal Trade Lead | No.1 | |
| Halal Manufacturers | No.2 | |
| Halal Fashion | No.2 | |
| Halal Trade Portal | No.3 | |
| Halal Business Directory | No.3 |
(2) DagangHalal.com attracted hundred thousand visitors per month
The Google Analytics tool results showing that the number of users around the world that visiting and utilizing DagangHalal.com had reached to 120,178 peoples per month within 11th of May, 2009 to 10th of June, 2009.
(3) DagangHalal.com comprises multi-channel marketing for the merchants
Using a holistic Trade Manager principle, DagangHalal.com creates business opportunities and links potential buyers and sellers in a continuous profit cycle by using a reliable, tried and tested, international business contact-point platform. The Halal Trade Manager comprises of the B2B website, online trade lead, strategic partners and international exhibitions.
(4) DagangHalal.com consists varieties of Halal products and services
DagangHalal.com is a strategic e-Market place that comprises varieties of Halal certified products and services categories, which meet the Halal businesses of the manufacturers, importers, exporters, distributors and Halal service providers around the world.
| Halal e-Market Place | Products & Services Categories | |
| Halal Consumables | Beverages, Bread, Biscuit & Pastry, Confectionery & Candy, Dairy Products, Food Additives, Food Ingredients, Frozen & Dried Fruit, Frozen Food, Fruits, Grains, Health Food, Healthcare, Supplements, Pharmaceutical & Herbal Products, Honey Products, Meat, Poultry & Seafood Nuts & Seeds, Processed & Ready To Eat Products, Sauces & Condiments | |
| Halal Certified Premises | Bakeries, Restaurants, Catering Services, Fast Food Franchises | |
| Non-Food Products and Services | Toiletries & Personal Care, Cosmetics & Perfumery, Water Filtration System, Logistics Providers, Packaging Equipment & Machinery | |
| Islamic Investment, Banking & Takaful | Islamic Financial Institutions & Consultants, Islamic Banking, Islamic Unit Trust, Islamic Capital Markets, Takaful (Insurance), Hibah (Wills) | |
| Government Agencies & Associations | Government Agencies, Islamic Development Bodies, Halal Certification Agencies, Food Research & Development Centres, Trade Development Agencies, Halal Parks | |
| Halal Related Association & Bodies | Halal Services Provider, Islamic Promotion & Development, Islamic Publications, Books Stores & Magazines, Muslim Consumer Group |
(5) DagangHalal.com implement strict Halal principles to the businesses
DagangHalal.com strictly obey the Halal principles where all the merchants prior joining the trade portal must prove that, their Halal businesses (especially food and beverages products) must be the certified Halal members from the related Halal certification authorities in order to participate in DagangHalal.com. Besides, we implement the four Islamic core values: hygiene, trustworthy, sincerity and fairness in our business activities as to become a trustable business partners to our worldwide merchants.
How can DagangHalal.com help buyers?
Buyers everywhere face the constant challenges of sourcing the right products at the right price. This includes attending trade shows and conducting internet searches and travelling to various supplier countries. All of the above are an expensive but necessary part of doing business. However, today's most buyers in the world leverage on DagangHalal.com to simplify their tasks and gain a competitive advantage:- No need for investment in new hardware
- No need for investment in new software
- No Transaction Fees
- Inexpensive and extremely simple to use
- Provides cost effective way to connect with manufacturers & suppliers globally.
How can DagangHalal.com help Suppliers?
Marketing and sales are constant challenges for all suppliers and exporters. Huge amounts of money and time are invested in identifying new markets and new clients. Trade shows and marketing material and client relationships are an expensive but necessary part of doing business. DagangHalal.com features some of the largest exporters & manufacturers in the world, to bring about growth in business and increase profit margins:
- Generate New Leads
- Create Brand Awareness in Halal Markets
- Establish Presence in New Markets
- Inexpensive and extremely simple to use
Top 3 Benefits of Joining DagangHalal.com
(1). Halal Product/Services Certification
Increase buyer’s & importer’s confidence by showing seller Halal certified products & services.
(2). Niche & Specialize Halal Trade e-Marketplace
Leading Malaysia Halal e-Market place that featuring local small and medium industries or enterprises that involving in Halal products & services.
(3). Local & Abroad Halal Industry Focus and Recognition
- Online collaboration with many local and overseas partners to promote DagngHalal.com registered merchants.
- Appointed online partners for SMIDEC (Small Medium Industries Development Corporation).
- Appointed overseas online partner with Ning Xia Islamic Friendly Council Promotion Of International Economy and Culture (NXICPEC) to promote “China Ning Xia Arabic International Cultural City)
- Appointed online media partner with International Halal Product Expo 2008 (IHPE 2008) to promote Brunei based Halal companies and exhibitors.
- DagangHalal.com was also officially launched by His Majesty Sultan of Brunei Darussalam.
- Appointed online media partner with Halal Indonesia 2008 to promote Indonesia based Halal companies and exhibitors.
- Appointed online media partner with 2nd Halal Expo 2008 – Dubai to promote UAE based Halal companies and exhibitors.
- Appointed content network partnership with The Halal Standard Institute of Thailand.
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